The Story Behind Viasz

The Story Behind Viasz

Viasz began in 2024 as a simple conversation between Anderson Rodriguez and me, Wesley Flores. One random day, we were discussing the idea of owning a business together when Anderson suggested starting a candle business. It was a simple idea at first, but we immediately felt inspired and excited about the possibilities, and we began dreaming about what it could become. From that day on, Viasz started to take shape not overnight, but step by step, fueled by creativity, passion, and a desire to create something meaningful.

As the owners and CEOs of Viasz, we are both deeply involved in every part of the brand. I focus on marketing and helping with the production of the candles, ensuring that each one is crafted with care and ready to reach our customers. Anderson focuses primarily on the design side of Viasz; deciding how the candles look, designing labels and stickers, and bringing the overall vision of our products to life. Together, we collaborate on every detail, combining creativity and strategy to make Viasz a brand that stands out.

Building Viasz has been a journey full of experimentation, learning, and refining every detail. We spent time testing different scents to find fragrances that would feel comforting, unique, and enjoyable for everyone. Choosing the perfect scent wasn’t easy; it had to be something that people would truly love and want to experience again and again. At the same time, designing our logo and branding required careful thought, because we wanted every part of Viasz to reflect the care and personality behind our products.

 

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